This online marketing trick swells profits almost every time

Dear Business Builder,

Initially a direct marketing strategy this has proven VERY SUCCESSFUL when used on squeeze pages, lading pages, in e-newsletters, and in Alex Popovemail marketing campaigns.

Virtually all online marketers and web copywriters worth their salt use it daily to make bucket-loads of money online.

And as you read this, you’ll realize how to use it, too.

I’ve used it to make your read thus far, because you see, this has to do with readership.

Fact is, the more of your sales message the client reads, the higher your chances of making the sale.

But the trick is to hook them reading first …

Here, what do you think of these?

  1. How to offer clients what they want …
  2. Are you making any of these 11 online marketing mistakes?
  3. The BEST “Close Formula” EVER

They look simple enough, but they produced excellent results as headlines on a website and later in promotional emails.

Let me unpack them for you:

How to offer clients what they want…

  1. People want to know “how / how to”, because knowing how / how to opens up possibilities.
  1. Business people want to know what their clients want, because if they knew that, they could offer it to them and make an easy sale.
  1. How to offer clients what they want … promises personal gain but doesn’t reveal all, which hooks most clients to read on.

Are you making any of these 11 online marketing mistakes?

  1. People hate making mistakes, because a mistake is usually linked to pain and people try to avoid pain.
  1. It’s unclear what these mistakes are, which arouses interest.
  1. The number 11 is specific, which makes it credible and builds up curiosity.
  1. Are you making any of these 11 online marketing mistakes? – implies a way to avoid pain but doesn’t reveal enough, which hooks most clients to read on.

The BEST “Close Formula” EVER

  1. The BEST … EVER – means: there’s no better, which implies the benefit of stability and trust.
  1. “Close Formula” – implies personal gain.
  1. Formula – implies easy.
  1. The BEST “Close Formula” EVER – promises personal gain but doesn’t reveal enough, which hooks most clients to read on.

And in simple terms the trick is:

Combine personal gain or a way to avoid pain with curiosity and you stand a higher chance to hook your client into reading your complete sales message and consequently make the sale.

Yours for a higher income – faster,

Alex Popov

Alex Popov

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