3-step formula for boosting the sell of your marketing

​Apply this formula to the most important part of your ads (and to your bullets) and watch your response go through the roof.

What’s the most important part of your ads?

If you answered – the headline – you’re 100% right.

So, here’s the formula – developed by John Caples to sell stuff via direct response marketing during the Great Depression.

​​It worked then and it works – like a charm – now.

1 Make your headline and bullets drip with curiosity

2 Make them newsworthy – we’re addicted to news

3 Put inside your headline and bullets your BIG benefit(s) – those things your clients really want and are ready to pay money to get

Combine at least two of these and you’re onto a winner with some dynamite copy right off the bat.

Best part: this is equally strong as a headline on a landing page, direct mail letter, an email marketing subject line or any other type of direct marketing effort.

Use it and enjoy the benefits – higher response and more cash in your pocket.

Of course, there are many other moving parts you need to consider when writing winning copy.

And you might already be too busy running your business.

If that’s the case. Maybe I can help.

I enjoy writing landing pages, email marketing campaigns and any other type of copy that sells.

Clients tell me I’m easy to work with, I work fast and my prices are very reasonable.

If you wish to see for yourself – with zero obligation – contact me now:


You’ll be glad you did.

Yours for windfall profits,

Alex Popov

Alex Popov



P.S. I increased the sales of these businesses:

“Alex Popov’s sales copy has helped us build our company from a $ 5,000 start up to a $140,000 a year consultancy and growing.”

– Kristiana Mitkova, Marketing Director, Firebird Trainings

“Our own new customer acquisition effort wasn’t working well.

Alex Popov managed to produce a 30% increase and I’m very happy.”

– Svetla Georgieva, CPA

“Our copy produced more calls. His copy produced 36 % more sales.”

– George Hristulev, founder and CEO, Web Direct

“Alex Popov’s landing page and email sequences are responsible for increasing our sales by 48 %.”

– Albena Ivanova, Marketing Director, GPS Control 

And, as their health copywriter, I increased the sales of Agora Inc. in the hyper-competitive U.S. health market by 42.42%.

Perhaps I could do the same for you.

Get in touch now:


There’s no risk or obligation. Just a short email to find out if I can boost your sales, too.

Why not get in touch now, while you’re at it?