A friend lamented, the other day, about his sales slump.
After meeting expenses and payroll he was barely left with enough to scrape by.
“What do you do to get cash,” I asked.
“Email marketing,” was his answer.
When I hear this answer, from friends or clients, the problem’s usually in one of three places:
- Their emails are no good – easily fixed by hiring a good email marketing copywriter or by improving your email copywriting skills
- Their list’s too small, or…
- They don’t mail often enough
But there’s also another possibility…
In his case – he wasn’t following up on the leads enough.
And the best way to do so is in another three simple ways:
1. Follow up with emails
2. Follow up on the phone
3. Persuade clients in person
I don’t know what your system for making sales is.
What I know is email marketing, usually combined with strong landing pages, and in some cases selling on the phone and in person is a surefire way to skyrocket sales.
And in my experience, it’s easier to say it that do it.
But do it right and sales are sure to roll in spades.
Yours for windfall profits,