Have you noticed there are two types of people?
Type one is closed and absorbed in themselves. When speaking with them, at best they’re boring and at worst they seem to suck the life out of you.
Type two is dynamic, charming, witty and really caring about you. You feel energized and even special around them.
Naturally we all gravitate towards the second type.
And it’s the same with your email marketing.
If you, or your email marketing copywriter, write stimulating and useful emails, your readers will look forward to opening and reading them.
And this dramatically increases your chances of making the sale.
On the other hand if your email copywriting is boring and dry. Your readers will simply ignore you.
And emails that are ignored never stand a chance to make the sale.
Only problem is – it’s easier said than done.