“Some people never or rarely open my emails. Should I keep sending?”
This is a common hurdle.
And it has many aspects.
Here are three:
1. Perhaps they don’t open your emails because your subject lines are not captivating and your emails are dull
This you can easily fix by either improving your email copywriting skills, or by hiring a good email marketing copywriter.
2. Perhaps your emails are good, but they still open them rarely
This isn’t bad, actually. You never know what’s going on in their life.
The fact they open some of your emails is a good sign.
They have some interest in what you’re saying (selling). You have a “permanent” presence in their inbox i.e. you’re building some sort of connection (relationship) with them.
This usually pays off BIG TIME in the long run.
3. Perhaps they never open your emails
This may indicate it’s time to clean your list.
Apart from the case when they never open, I’ve seen people being on a list for three, four, even five years. Who rarely open the emails we send. All of a sudden become avid readers and addicted buyers.
That’s to say – keep mailing.
Yours for windfall profits,