Do you make these mistakes in your email marketing?

Your profits and the growth of your business depend on your email marketing building goodwill and making sales.

Problem is most email marketing copywriters don’t seem to know where to draw the line …

Some pour their heart and soul into giving away valuable content, which breeds an email list of people who only expect something for nothing and rarely buy.

They may open and read your emails, but they rarely buy and sometimes might even get angry you’re trying to sell them something instead of giving it away free.

Other email copywriters lean on the hard sell side. They would not send an email unless it sells something.

The danger here’s a dwindling email list size, because of the sell, sell, sell only mode of the email copywriter.

In my personal email copywriting experience the best route to go is combine goodwill with varying degrees of sell.

This way your customers stay on your list, because you give them useful tips and tricks and, at the same time, they “agree” on seeing your offers almost each and every day.

And, as you probably well know, the more often they see your offers, the more often they buy.

This way you help them in your emails a little and with your products or services A LOT!

Yours for windfall profits,

Alex Popov

Alex Popov

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What never to write in your emails if you want them to sell

Have you noticed there are two types of people?

Type one is closed and absorbed in themselves. When speaking with them, at best they’re boring and at worst they seem to suck the life out of you.

Type two is dynamic, charming, witty and really caring about you. You feel energized and even special around them.

Naturally we all gravitate towards the second type.

And it’s the same with your email marketing.

If you, or your email marketing copywriter, write stimulating and useful emails, your readers will look forward to opening and reading them.

And this dramatically increases your chances of making the sale.

On the other hand if your email copywriting is boring and dry. Your readers will simply ignore you.

And emails that are ignored never stand a chance to make the sale.

Only problem is – it’s easier said than done.

Kind regards,

Alex Popov

Alex Popov

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The most insidious email marketing mistake

It spreads unnoticed like a dangerous disease.

It causes untold thousands of dollars in lost profits.

And all the while you think your email copywriting is doing the best profit-pulling job possible…

What is it?

Brace yourself, as what I’m about to tell you may bring an unpleasant ring to your righteous ears:

“The most insidious mistake is hiding in your own opinions.”

Because if you take your opinions as facts. If you insist on reinventing the wheel when playing the email copywriting game, you’re leaving untold amounts of money on the table.

That’s the very simple reason why I rely on proven principles when writing copy that sells. And so should you or your email marketing copywriter.

But, Alex, my results are pretty good, I hear you say.

Well what if they could be even better – much, MUCH better?

How would you know?

Simple. Test what you’re running now. Test it against a new angle. Test it against a new copywriter.

That’s what the seven, eight and nine figure direct marketers do.

So why don’t you?

Because, Alex, testing is expensive.

Not if you test your copy against mine for FREE.

Here’s how it works:More Sales or You Don’t Pay!

Let me write your landing page(s), email(s), or any other sales copy you need.

If my copy doesn’t boost your sales or inquiries – by at least 25% – it’s FREE!

And if my copy does boost your sales or inquiries by 25% OR MORE – it pays for itself many times over.

If you see the merit of this arrangement – get in touch now:

alex@webcopywritingthatsells.com

These businesses did and here’s what they’re saying:

“Alex Popov’s sales copy has helped us build our company from a $ 5,000 start up to a $140,000 a year consultancy and growing.”

– Kristiana Mitkova, Marketing Director, Firebird Trainings

“Our own new customer acquisition effort wasn’t working well.

Alex Popov managed to produce a 30% increase and I’m very happy.”

– Svetla Georgieva, CPA

“Our copy produced more calls. His copy produced 36 % more sales.”

– George Hristulev, founder and CEO, Web Direct

“Alex Popov’s landing page and email sequences are responsible for increasing our sales by 48 %.”

– Albena Ivanova, Marketing Director, GPS Control 

Why leave money on the table? Why not get in touch now?

alex@webcopywritingthatsells.com

Yours for bigger paydays,

Alex Popov

Alex Popov

 

 

P.S. In December 2015, as their health copywriter, I increased the sales of the nine figure marketer Agora Inc. in the hyper-competitive U.S. health market by 42.42%.

I did it for them and I could do it for you.

Think about it:

What would a 42.42% increase in your sales mean to you?

That BIG pile of money left on the table belongs to you.

Claim it now:

alex@webcopywritingthatsells.com

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Build freedom – the email marketing way

Do you want to be free and live life on your terms?

If you don’t, this letter will be a total waste of your time.

If you do, you’ll find what follows interesting and highly profitable.

If you have a business, you probably have a website and an email. And you probably have clients. And they probably have emails too.

How enlightening. Right?

But stay with me because…

You probably don’t have a video recording studio to produce expensive VSL (Video Sales Letters). And you probably don’t have hordes of highly skilled sales people.

Very few businesses do.

But virtually every business has a website and an email.

And email copywriting is the easiest, quickest, cheapest, and most highly profitable form of direct marketing there is.

Even Harvard Business Review concludes:

“Email beats the competition from a measurability standpoint.

“With email, you know within 24 hours exactly which messages have been opened, by whom, what links the openers clicked on, and what part of your message was working.”

And even the companies who have video recording studios and hordes of highly skilled sales people use it.

So why don’t you?

Only catch is to make email work you need to become a damn good email marketing copywriter.

It’s doable, but it takes time and practice.

And if you’re willing to learn how to do it really well, that would be a great investment in yourself and in your business.

But if you don’t want to or don’t have the time to learn how to do it really well, why not let me do it for you?

These businesses did and here’s what they’re saying:

“Alex Popov’s sales copy has helped us build our company from a $ 5,000 start up to a $140,000 a year consultancy and growing.”

– Kristiana Mitkova, Marketing Director, Firebird Trainings

“Our own new customer acquisition effort wasn’t working well.

Alex Popov managed to produce a 30% increase and I’m very happy.”

– Svetla Georgieva, CPA

“Our copy produced more calls. His copy produced 36 % more sales.”

– George Hristulev, founder and CEO, Web Direct

“Alex Popov’s landing page and email sequences are responsible for increasing our sales by 48 %.”

– Albena Ivanova, Marketing Director, GPS Control 

Here’s the deal: More Sales or You Don’t Pay!

Let me write your landing page(s), email(s), or any other sales copy you need.

And if my copy doesn’t boost your sales – by at least 25% –you don’t pay!

Do you think this a fair deal?

If so, why not get in touch now:

alex@webcopywritingthatsells.com

You don’t need a video recording studio.

You don’t need hordes of highly skilled sales people.

All you need is a website and an email.

I’ll do the rest for you.

Alex Popov

Alex Popov

 

 

P.S. In December 2015, as their health copywriter, I increased the sales of the juggernaut marketer Agora Inc. in the hyper-competitive U.S. health market by 42.42%.

I did it for them and I could do it for you.

Think about it:

What would a 42.42% increase in your sales mean to you?

Don’t waste another minute.

Get in touch now while this is still hot on your mind:

alex@webcopywritingthatsells.com

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Why email marketing is great – even when they don’t open your emails?

“Some people never or rarely open my emails. Should I keep sending?”

This is a common hurdle.

And it has many aspects.

Here are three:

1. Perhaps they don’t open your emails because your subject lines are not captivating and your emails are dull

This you can easily fix by either improving your email copywriting skills, or by hiring a good email marketing copywriter.

2. Perhaps your emails are good, but they still open them rarely

This isn’t bad, actually. You never know what’s going on in their life.

The fact they open some of your emails is a good sign.

It indicates:

They have some interest in what you’re saying (selling). You have a “permanent” presence in their inbox i.e. you’re building some sort of connection (relationship) with them.

This usually pays off BIG TIME in the long run.

3. Perhaps they never open your emails

This may indicate it’s time to clean your list.

Apart from the case when they never open, I’ve seen people being on a list for three, four, even five years. Who rarely open the emails we send. All of a sudden become avid readers and addicted buyers.

That’s to say – keep mailing.

Yours for windfall profits,

Alex Popov

Alex Popov

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Are you an email marketing victim?

A friend lamented, the other day, about his sales slump.

After meeting expenses and payroll he was barely left with enough to scrape by.

“What do you do to get cash,” I asked.

“Email marketing,” was his answer.

When I hear this answer, from friends or clients, the problem’s usually in one of three places:

  1. Their emails are no good – easily fixed by hiring a good email marketing copywriter or by improving your email copywriting skills
  2. Their list’s too small, or…
  3. They don’t mail often enough

But there’s also another possibility…

In his case – he wasn’t following up on the leads enough.

And the best way to do so is in another three simple ways:

1. Follow up with emails
2. Follow up on the phone
3. Persuade clients in person

I don’t know what your system for making sales is.

What I know is email marketing, usually combined with strong landing pages, and in some cases selling on the phone and in person is a surefire way to skyrocket sales.

And in my experience, it’s easier to say it that do it.

But do it right and sales are sure to roll in spades.

Yours for windfall profits,

Alex Popov

Alex Popov

REVEALED FREE: Profit boosting email copywriting secrets!
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Can email marketing buy you LOVE?

A friend was telling me about his highly-paid job and how it was extremely demanding on his time and energy.

He was happy with the money and proud to be able to take, financially, such good care of his family.

But he was also a little sad he didn’t have enough time and energy left to spend with his baby daughter and his wife.

And this reminded me how demanding but also how liberating what I do is.

I write email marketing campaigns, landing pages and any other type of copy that sells.

I work with clients all over the world.

And I help them make lots more money and have lots more freedom to grow their businesses and spend much more quality time with their family and friends.

In that sense, email marketing doesn’t buy me or my clients love, but it gives us freedom to live life on our own terms.

And if that’s something you’d like too, feel free to contact me now and see if I can’t make your email marketing, landing pages, or any other sales copy you need pull that much more cash for you so you can live life the way you envision and deserve.

alex@webcopywritingthatsells.com

Yours for windfall profits,

Alex Popov

Alex Popov

 

 

P.S. Here’s what my clients are saying:

“Alex Popov’s sales copy has helped us build our company from a $ 5,000 start up to a $140,000 a year consultancy and growing.”

– Kristiana Mitkova, Marketing Director, Firebird Trainings

“Our own new customer acquisition effort wasn’t working well.

Alex Popov managed to produce a 30% increase and I’m very happy.”

– Svetla Georgieva, CPA

“Our copy produced more calls. His copy produced 36 % more sales.”

– George Hristulev, founder and CEO, Web Direct

“Alex Popov’s landing page and email sequences are responsible for increasing our sales by 48 %.”

– Albena Ivanova, Marketing Director, GPS Control 

Here’s my personal guarantee to you:

If my copy doesn’t boost your sales or inquiries – by at least 25% – you don’t pay!

Here’s how to get in touch:

alex@webcopywritingthatsells.com

P.P.S. In December 2015, as their health copywriter, I increased the sales of Agora Inc. in the hyper-competitive U.S. health market by 42.42%.

Why not let me do the same for you?

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The “David slaughters Goliath” email marketing secret

Because so many people are looking for the ONE strategy, the ONE trick, the ONE email marketing secret to “rule them all” …

You’ll find it in this story:

There’s this Goliath marketer. They first had the insight to enter a certain market. And soon they established themselves as the top dog i.e. the top email marketing copywriter.

Their confidence grew along with their bank account.

Life was just a blast!

Enter the rookie David:

Fascinated with the possibilities of email copywriting and the market… hungry to learn all the ins and outs that make the business tick… doing everything he can think of to succeed… not giving up in the face of his actions falling on the rocks…

Soon the mighty Goliath starts to feel the terrifying pressure – but when he does it’s almost too late.

Have you been either David or Goliath?

Several times I’ve been in the place of David and a few times in the place of Goliath.

But the one thing that helped me crush the competition was good ‘ol perseverance and… damn good copy.

Perhaps that’s not what you wanted to hear, but that’s it. If you’re doing it – you’re moving in the right direction.

And it doesn’t matter if you’re in the place of Goliath or in the place of David.

And if you’re not doing it… maybe I can help you win.

Or if I can’t – I’ll tell you straight.

Here’s the deal:

More Sales or You Don’t Pay!

Let me write your landing page(s), email(s), or any other sales copy you need.

If my copy doesn’t boost your sales or inquiries – by at least 25% – you don’t pay!

Fair?

If you’re serious about winning, get in touch now:

alex@webcopywritingthatsells.com

Alex Popov

Alex Popov

 

 

P.S. In December 2015, as their health copywriter, I increased the sales of the Goliath Agora Inc. in the hyper-competitive U.S. health market by 42.42%.

And I might be able to do the same for you.

alex@webcopywritingthatsells.com

And here’s what I’ve done for a few “Davids”:

“Alex Popov’s sales copy has helped us build our company from a $ 5,000 start up to a $140,000 a year consultancy and growing.”

– Kristiana Mitkova, Marketing Director, Firebird Trainings

“Our own new customer acquisition effort wasn’t working well.

Alex Popov managed to produce a 30% increase and I’m very happy.”

– Svetla Georgieva, CPA

“Our copy produced more calls. His copy produced 36 % more sales.”

– George Hristulev, founder and CEO, Web Direct

“Alex Popov’s landing page and email sequences are responsible for increasing our sales by 48 %.”

– Albena Ivanova, Marketing Director, GPS Control 

Here’s how to get in touch again:

alex@webcopywritingthatsells.com

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Bringing down the three false “Gods” of email marketing

These are false “Gods”!

And if you’re praying at their altars, you’re bleeding yourself dry.

And I’ll also explain why they have so many followers…

False “God” #1: Open rates are crucial.

Yes, they’re certainly important. But so long as you don’t deposit open rates into your bank account, I suggest you use them as a simple behavioral metric.

False “God” #2: Spending a ton of time tracking which of your links (inside your email) your clients clicked.

While it’s good to have several links inside your emails, spending too much time trying to figure out which one your clients clicked and why, more often than not, chips away at the more important (and profitable) tasks you need doing.

False “God” #3: Your emails have to be useful.

Yes, this is important. But to make your emails really profitable – so your clients can’t wait to open and buy from them – you need to make them interesting too.

Why then are so many experts pushing these as the true “Gods” of email copywriting and email marketing?

Simply because it’s much easier to achieve open rates than sales… spend time analyzing than thinking new angles… write a dry, boring, factual email than making it interesting and dripping with sell.

That’s why.

Yours for windfall profits,

Alex Popov

Alex Popov

 

 

P.S. Too busy learning to become an email marketing copywriter or simply too busy to write persuasive emails, landing pages or any other copy you need?

Why not let me do it for you?

I guarantee you’ll get better results – or you don’t pay a dime.

Interested?

Just get in touch now to see if I have an opening:

alex@webcopywritingthatsells.com

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The “ninja” email marketing secret vs. winning

Do you want to win and fast?

If so you might find this story interesting:

I was speaking with a savvy client the other day, let’s call him Jack. And he asked me this very interesting question:

“Alex what’s your best, most powerful, “ninja” email marketing / email copywriting secret?”

My mind raced to find the answer.

But you know what, as embarrassing as it may sound, no such thing came to mind.

“Hmmm,” I said, buying time…

And then… like a revelation I blurted out this answer – to be honest I was surprised as much as him:

“Why, Jack, the single most powerful, “ninja” email marketing / email copywriting secret is … deploy all the best persuasion secrets you know inside every single email you send out and … keep at it until you reach your goal!

“You see, Jack, I think that’s the difference between losing and winning.

“Most email marketers or email marketing copywriters who don’t succeed, or don’t succeed as much as they could, look for the “magic bullet”, the “secret ninja trick” etc. while I try to look for consistently better results. Because success isn’t a one-time act. It’s rather a series of successful actions.”

This way anyone can succeed – wouldn’t you agree?

Yours for windfall profits,

Alex Popov

Alex Popov

 

 

P.S. If you’re looking for a consistent way to make your email marketing, landing pages, or any other sales copy put that much more cash in your bank account, check this out:

Why clients buy?

REVEALED FREE: Profit boosting email copywriting secrets!
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