This short letter reveals the real reason why clients buy (or don’t buy) from you or anyone else …
… and how you can get lots more clients to buy from you more often and at HIGHER prices …
Have you ever wondered why clients you know should buy from you – don’t?
You’ve worked bloody hard to build your business.
And you’re making sales.
Actually, you’re doing pretty well.
But to expand and grow, you need a system that ensures more clients buy from you, more often – and preferably at higher prices.
So how do you do that?
Here’s the simple answer:
You need to get the right message in front of the right people at the right moment – especially when you’re talking about your website or any other sales and marketing material.
Simply put, you need a “propulsion system” that automatically gets a consistent flow of prospects and automatically converts them to actual paying clients.
Fail to do that and you’re always at the mercy of your customers’ whims.
Worse, if your competitors do it and you don’t, you can kiss your dreams of freedom and prosperity goodbye.
The good news is: with a few, simple tricks you can create this “propulsion system” – some people call it marketing funnel – right now.
Did you know that when you tweak just one little thing the right way, you can boost response by 307 %?
Yes, it’s true. Let me explain:
In order to make a sale you need two things: a good product or service and a strong sales message.
Nowadays there are so many new products they almost seem to outnumber customers. That means your customers are often faced with a difficult choice.
They have to decide whether to buy – from you or your competitors – what often looks like a very similar, even identical product or service.
Think about it. If there’s nothing to differentiate your product or service from somebody else’s, customers are left to their own devices, and you might easily lose the sale.
The truth is the customer has no real choice. Because in their mind your product and this other product – they’re the same.
This sameness is what’s bleeding today’s businesses dry.
Find a way to make your product STAND OUT – in your customer’s mind – and they’re going to want to buy from you more often and at higher prices.
And you know what? It can be far easier than you may think. Just a few words can make all the difference.
Look at these two sentences:
One increased customer response by 307 %. (Source: leadpages.net)
1. New Book Reveals Rescue Remedies for Retailers
2. If you’re a retailer in need of fresh ideas and proven growth strategies, this new book is for you!
The problem usually is, that to the untrained eye, these two say pretty much the same thing.
But to the customer they are quite different.
Actually, the second headline brought in 307 % higher response.
(Which did you choose? Most people think short headlines work better. By no means always true).
But let me ask you: what would a 307 % higher response mean to you and your business?
Would it mean increased confidence, the ability to expand and grow your business, freedom to enjoy time doing what you love with the people you love?
Here’s another, I think, more obvious example.
“With Company Name constantly expanding and adding services, new tips and hints to build your web presence and a ton of extras, the best way to stay up to date is to connect through social networks.
Get the latest information on everything about Company Name as soon as it’s released, and stay on the lookout for discounts and giveaways …”
“How Would You Like To Have A Digital Partner With 16 Years’ Experience To Take Care Of All Your Website Needs – Immediately As They Arise – So You Have The Convenience To Work On And Grow Your Business?
Read on: if you have a working business and enough business experience to know that having loyal and experienced employees and partners is the key to developing, improving and sustaining a business in the long run …”
The complete version of the first, sent as an email, brought ZERO calls and a lot of embarrassment and frustration for the company’s owner, which in turn made him decide to contact me.
The complete version of the second, sent as an email (to the exact same list), brought in 4 hot leads.
And those 4 clients can well mean sales of $ 10,000 and UP!
Of course, I wrote the second one and it made me look like a genius to the owner of that company.
But let’s get back to the real reason why clients buy.
Look: customers decide to buy or not before they own and experience what you sell.
So obviously they can’t really know in advance what it would be like to have this or that product ahead of time.
But the good news is that: They CAN Imagine Having It. They CAN Imagine Owning It!
And that’s your opportunity.
Seize it – consistently – and you’ll grow your business exponentially.
Miss out on it, and you’ll miss out on a lot of sales and the ability to expand and grow your business.
In other words: to make more sales you simply need to get really good at helping customers imagine how much better their life would be once they own your product.
And once you’ve made the sale – you simply need to fulfill on your promises.
Now that you know the real reason why customers buy or don’t buy.
You’re faced with two opportunities.
One: you can either learn how to become really good at helping customers imagine how much better their life would be once they own your product.
Or two: you can ask me to do it for you.
These businesses did that and here’s what they’re already saying:
“Our own new customer acquisition effort wasn’t working well.
Alex Popov managed to produce a 30% increase and I’m very happy.”
– Svetla Georgieva, CPA
“Our copy produced more calls. His copy produced 36 % more sales.”
– George Hristulev, founder and CEO, Web Direct
“Alex Popov’s landing page and email sequences are responsible for increasing our sales by 48 %.” – Albena Ivanova, Marketing Director, GPS Control
Option one will cost you a lot of time, money, uncertainty, and effort.
Yes, you read that right.
Because here’s my offer to you:
Let me write your landing page, email, or any other sales copy or script you need.
Test it against what you have now.
And if it doesn’t beat the hell out of it … meaning … if it doesn’t get you the results you want, I’ll simply return all your money back to you.
No questions. No queries. No quibbles.
With this arrangement you have nothing to lose.
All the risk is on me.
You only stand to boost your profits 30% … 36% … maybe even 48% – or HIGHER!
And what about my fee?
You’ll be pleasantly surprised to discover that my fee is fair and reasonable.
And if you don’t agree that it is, you’re not committed to anything.
But why take my word for it, when you can find out for yourself?
All you have to do is contact me now – before somebody else does.
Notice I say before somebody else does, because I’m already quite busy.
And I really don’t know how many more new clients I can take on board.
One … maybe two … three at the most.
And if you want the guaranteed, real results I promise, you’d really better contact me now while this is still fresh in your mind and there’s still an opening.
Contact me now: firstname.lastname@example.org
(Please write in the subject: I want to boost profits)
This one action that you’re about to take right now could be YOUR key to Getting More Clients to Buy from You More Often and at HIGHER Prices in 2015 and beyond!
P.S. Don’t dawdle.
Because your competitors won’t.
Contact me now and let me figure out how to get more clients to buy from you more often and at HIGHER prices.
Yes, Alex, I want to seize this opportunity right now.